Pure Chalk Paint™ by Annie Sloan

Pure — Crisp, Bright White Chalk Paint™

Pure is Annie Sloan's cleanest, brightest white — a true, cool white with no yellow or grey undertones. It's the go-to choice when you want a fresh, modern, Scandinavian-inspired look that feels light, airy, and effortlessly chic. Whether you're painting a statement piece or refreshing an entire room of furniture, Pure Chalk Paint™ delivers a flawless, crisp finish every time.

Unlike Canvas, which has warm undertones, Pure is a stark, clean white that makes colors pop and spaces feel larger. No sanding or priming required — just apply straight from the tin for a beautiful matte finish.

• Available in 120ml, 500ml, and 1 liter sizes
• Crisp, cool true white with no undertones
• No sanding or priming required
• Matte, velvety finish
• Water-based and low odor